From Ice Rinks to Storage Ranks

This chapter chronicles the entrepreneurial journey of a former Division 1 hockey player who launched a storage business for college students during the COVID-19 pandemic. It highlights the rapid growth and logistical challenges the business faced, detailing initial marketing strategies and client acquisition methods. As the service expanded to multiple universities, the conversation emphasizes the importance of strategic planning and understanding market needs in achieving success.

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#465 What if you could launch a six-figure business with just $1,600? In this episode, Brien Gearin interviews Collin Rutherford, founder of Greenbox Storage, about how he turned a simple idea into a thriving summer storage business serving 23 college campuses. From his days as a D1 athlete at Dartmouth to identifying a market need during COVID, Collin reveals the strategies that fueled his rapid business growth at just 26-years-old. He discusses the importance of grit, smart scaling, and starting with minimal capital. Collin also offers insights into remote hiring, managing a seasonal business, and effective guerrilla marketing tactics. Perfect for aspiring entrepreneurs, this episode is packed with actionable advice on how to turn an idea into a successful venture — even if you're still in college!

(Original Air Date - 8/21/24)

What we discuss with Collin:

+ Launching a business with minimal capital

+ Identifying a market opportunity

+ Facilitating rapid, national expansion

+ Running a fully remote business headquarters

+ Managing a business with peak seasons

+ Leveraging low-cost, effective marketing tactics

+ Recruiting and training a team

+ Building custom software to streamline operations

Thank you, Collin!

Check out Greenbox Storage at ⁠GreenboxStorage.org⁠.