Harnessing the Power of Owned Media with Anthony Kennada of AudiencePlus
Apr 16, 2024
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Founder & CEO of AudiencePlus, Anthony Kennada, discusses B2B marketing trends, the power of owned media, community-first approaches, and building audiences before product launches. Emphasis on problem-market fit, thought leadership, and creating value. Insights on Goldenhour conference and playbook for audience building in a competitive market.
Owned media is pivotal in B2B marketing for direct audience relationships.
Community-first approach enhances brand building and customer engagement.
Building audience interest before product launch is crucial for marketing success.
Deep dives
Building a Platform for B2B Marketers
Audience Plus is leading the charge in revolutionizing B2B marketing by offering a platform that allows marketers to create their own distribution channels. With a focus on video, audio podcasts, and written content, Audience Plus enables B2B marketers to build subscribers directly to their brand, leveraging first-party data and enhancing audience understanding.
Origin Story & Inspiration for Audience Plus
Anthony Canada, the founder and CEO of Audience Plus, drew inspiration from his extensive marketing background, including serving as a CMO for several companies. Audience Plus represents the culmination of Anthony's marketing journey, aiming to address the evolving challenges in the marketing landscape through innovation and customer-centric strategies.
Transition to Owned Media Strategy
Audience Plus advocates for a shift to an owned media strategy in B2B marketing. By bridging the gap between creators, journalists, and B2B marketers, the company emphasizes building subscribers to foster direct relationships with audiences and harnessing valuable data insights for enhanced content creation and customer engagement.
Golden Hour: Redefining B2B Events
Golden Hour, hosted by Audience Plus, marks the beginning of a groundbreaking event series redefining B2B conference experiences. Designed to inspire and connect marketing professionals, Golden Hour sets a new standard for events with an experiential approach focused on fostering meaningful interactions and driving inspirational conversations.
Building Community & Audience Engagement
In the evolving marketing landscape, connecting with the audience goes beyond traditional tactics. Anthony's emphasis on building authentic relationships and community engagement highlights the importance of creating resonant experiences that prioritize customer needs, foster connection, and drive meaningful engagement.
Looking Forward: Embracing Inspiration & Humility
Anthony reflects on his current life chapter characterized by embracing inspiration and humility. His journey underscores the value of surrendering to life's lessons and finding inspiration in both personal experiences and industry trailblazers, shaping his approach to leadership and innovation.
In this episode of Growth Marketing Camp Founder Stories, we engage in a captivating conversation with Anthony Kennada, Founder & CEO at AudiencePlus. We dive deep into the evolving world of B2B marketing, exploring the future of brand building, the pivotal role of owned media, and how emerging platforms are reshaping the industry's landscape. We discuss:
🔥 The origin story of AudiencePlus 🔥 The power of owned media 🔥 Embracing the community-first approach 🔥 Building an audience before launch (AudiencePlus’ strategic playbook) 🔥 The future of B2B marketing (community, content, and connection)
Anthony emphasizes the importance of problem-market fit before product-market fit, engagement with the audience's pain points through thought leadership and advocacy, and establishing a strong foundation for product introduction and launch.
We also touch on their upcoming Goldenhour conference and explore the playbook for building audiences, generating pipeline, and creating value across the entire revenue lifecycle. This episode is essential for marketers looking to distinguish themselves in a saturated space. Enjoy!
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