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Growth Marketing Camp
Harnessing the Power of Owned Media with Anthony Kennada of AudiencePlus
Apr 16, 2024
Founder & CEO of AudiencePlus, Anthony Kennada, discusses B2B marketing trends, the power of owned media, community-first approaches, and building audiences before product launches. Emphasis on problem-market fit, thought leadership, and creating value. Insights on Goldenhour conference and playbook for audience building in a competitive market.
44:39
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Quick takeaways
- Owned media is pivotal in B2B marketing for direct audience relationships.
- Community-first approach enhances brand building and customer engagement.
Deep dives
Building a Platform for B2B Marketers
Audience Plus is leading the charge in revolutionizing B2B marketing by offering a platform that allows marketers to create their own distribution channels. With a focus on video, audio podcasts, and written content, Audience Plus enables B2B marketers to build subscribers directly to their brand, leveraging first-party data and enhancing audience understanding.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode