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12min chapter
Harnessing the Power of Owned Media with Anthony Kennada of AudiencePlus
Growth Marketing Camp
From Idea to Validation: The Journey of Developing a Business Concept
The chapter explores the process of transforming a business idea from inception to validation, detailing the steps involved in conceptualization, feedback gathering, and pitching to investors. It emphasizes the significance of feedback from advisors in shaping the product concept, the strategic marketing approach of building an audience before product launch, and the importance of validating problem-market fit before product-market fit. The discussion also delves into the strategy of category creation in marketing, simplifying messaging, and utilizing protagonist-antagonist dynamics to aid audience understanding.
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