Harnessing the Power of Owned Media with Anthony Kennada of AudiencePlus
Growth Marketing Camp
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Shifting Towards Owned Media in Marketing
The chapter explores the transition in marketing strategies towards owned media, emphasizing the value of building direct relationships with the audience through channels like email newsletters and podcasts. It discusses the concept of companies evolving into media entities to adapt to the digital landscape and the importance of authenticity in brand strategy. The conversation also touches on hosting events as a way to foster community and inspiration in marketing amidst changing tactics.
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