Anthony Kennada

Anthony Kennada is is co-founder & CEO of AudiencePlus, a company building software, content, and community to help businesses become media companies. Prior to founding AudiencePlus, Anthony served as the CMO of Hopin, Front, and Gainsight.Thanks to Demandwell, our presenting sponsor for the Exit Five podcast.https://www.demandwell.com/Demandwell is the best SEO solution for B2B SaaS marketers. They’ve helped customers like Lessonly drive 40% of their revenue from organic search. And they helped Terminus’s make organic search their number one source of demosHere’s how it works:Results: Demandwell is built for driving the outcomes that b2b marketers care about - demand, traffic, leads, and revenue. Ease and control: Junior team members can follow recommended steps in the platform, while experts can customize and maintain full control over their work. Speed: With everything in one platform, Demandwell helps you crank out content that ranks and drives leads in minutes rather than hours. SEO expert or not, you should give Demandwell a try, and listeners of the Exit Five podcast can get a free competitive SEO Audit to see how you’re ranking relative to your competitorsGo to demandwell.com/fomo to get your free SEO consultation today.Thanks to my friends at hatch.fm for producing the podcast for me. They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest. Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***Today’s episode is brought to you by Zuddl.We’re halfway through 2025, and one thing’s clear: events continue to be one of the highest performing marketing channels. Niche meetups, conferences, curated dinners, networking - you name it. Everyone’s leaning in.Events are a core part of our playbook this year at Exit Five. So far, we’ve hosted two virtual sessions each month, one large virtual event, one in-person meetup, and we’re deep in the weeds planning our Drive conference coming back to Vermont this September.Zuddl helps us run a smarter event strategy - from driving registrations, managing invites, automating comms, reminders, analytics, tracking. Their Salesforce integration also makes it simple to report on pipeline and revenue from events without pulling in ops.On top of that, the differentiator with Zuddl is how their team is insanely good at supporting us. They always go above and beyond for us - and that’s how we’ve been able to keep the momentum going with 12+ events already this year, with plenty more to come.If events are part of your marketing strategy, you need to look at Zuddl to see how companies like Zillow, CrowdStrike, and Iterable are using the top event platform for Business events in 2025. Head over to zuddl.com/exitfive to learn more. 

In this discussion, Anthony Kennada, former CMO of Gainsight and founder of AudiencePlus, shares insights into the evolution of B2B marketing. He emphasizes the shift from product-first to distribution-first strategies. Kennada elaborates on the power of owned media, stressing its role in building direct audience relationships. He highlights the importance of guided content journeys and personalization in engaging consumers. The conversation also covers lessons learned from high-growth environments and the transformative power of strategic marketing.

Founder & CEO of AudiencePlus, Anthony Kennada, discusses B2B marketing trends, the power of owned media, community-first approaches, and building audiences before product launches. Emphasis on problem-market fit, thought leadership, and creating value. Insights on Goldenhour conference and playbook for audience building in a competitive market.

Join Anthony Kennada, Founder of Audience Plus, as he discusses why B2B brands should transform into media brands. Topics include leveraging first-party data for personalized content, mastering video production, and the benefits of treating B2B brands as media companies. Learn how to enhance subscriber engagement, overcome CMS challenges, and make efficient marketing investments for deeper customer connections.

Anthony Kennada, CEO of AudiencePlus, talks about being a media company, building an audience, and community in B2B marketing. They discuss content evolution, audience building, community significance, growth strategies, overcoming challenges, past marketing mistakes, and category creation impact.