Revenue Makers
Building a B2B Media Brand
Jun 12, 2024
Join Anthony Kennada, Founder of Audience Plus, as he discusses why B2B brands should transform into media brands. Topics include leveraging first-party data for personalized content, mastering video production, and the benefits of treating B2B brands as media companies. Learn how to enhance subscriber engagement, overcome CMS challenges, and make efficient marketing investments for deeper customer connections.
30:25
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Quick takeaways
- Shift B2B brands to media companies for efficient marketing investments.
- Leverage first-party data to personalize content and enhance conversion rates.
Deep dives
Discovering the Transition from CMO to CEO
Anthony Canada shares his experience transitioning from being a Chief Marketing Officer to a Chief Executive Officer. He highlights the differences in challenges faced, such as understanding market needs versus product development. Learning to lead the company through software development challenges and operational complexities has been a significant part of his journey. Despite the new role's challenges, he expresses excitement and willingness to learn.
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