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Building a B2B Media Brand

Revenue Makers

CHAPTER

Transition from CMO to CEO and Leveraging First-Party Data

The chapter explores a former CMO's journey to becoming a CEO and the shift towards prioritizing first-party data for a personalized buyer experience. It touches on go-to-market strategies, persona understanding, messaging, product development challenges, and aligning with engineering teams, culminating in the creation of Audience Plus to leverage data for business decisions in a changing B2B media landscape.

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