Harnessing the Power of Owned Media with Anthony Kennada of AudiencePlus
Growth Marketing Camp
Audience Plus: A Comprehensive Platform for B2B Marketers
Exploring the Audience Plus platform for B2B marketers to create their own content channels, emphasizing owned media and the importance of diverse content formats like written pieces alongside audio and video. The chapter delves into the speaker's marketing journey, sharing insights on brand building, community engagement, and revenue generation that inspired the development of Audience Plus.
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