Clearer Thinking with Spencer Greenberg User Engagement and Expert Intuition (with Rob Haisfield)
13 snips
Jun 9, 2021 
Rob Haisfield, a behavioral product strategy consultant and expert in gameful design, shares insights on user engagement and motivation. He discusses the importance of designing products that accommodate user failure and keep users motivated through redemption opportunities. Haisfield emphasizes the need for continuous onboarding and community support, drawing parallels with game design elements. The conversation also critiques superficial gamification, advocating for deeper mechanics aligned with users' personal goals, and explores how expert intuition is developed through experience and feedback.
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GuidedTrack and Failure
- In GuidedTrack, users write code and sometimes make mistakes, potentially leading to discouragement.
- To address this, the app allows users to recover lost progress, motivating them to try again.
Designing for Failure
- Design for failure by providing opportunities for redemption, like in the game Hollow Knight.
- This approach lessens discouragement and encourages users to retry after setbacks.
Snapchat Streaks and Social Pressure
- Snapchat streaks create social pressure, sometimes leading to extreme situations like kids asking parents to maintain streaks.
- This highlights how intense failure states can negatively impact user experience.
