User Engagement and Expert Intuition (with Rob Haisfield)
Clearer Thinking with Spencer Greenberg
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Reimagining Gamification Beyond Points
This chapter critiques the superficial application of gamification in products, arguing for deeper engagement mechanics that truly motivate users. It emphasizes aligning game elements with personal goals and highlights the complexities of human behavior influencing choices. Through examples from various game genres and real-life consumer decisions, it explores how motivation, social dynamics, and behavior change are intertwined in effective gamification.
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