Rob Haisfield

Rob Haisfield, a behavioral product strategy consultant and expert in gameful design, shares insights on user engagement and motivation. He discusses the importance of designing products that accommodate user failure and keep users motivated through redemption opportunities. Haisfield emphasizes the need for continuous onboarding and community support, drawing parallels with game design elements. The conversation also critiques superficial gamification, advocating for deeper mechanics aligned with users' personal goals, and explores how expert intuition is developed through experience and feedback.

Rob Haisfield, co-founder of WebSim and a behavioral product strategist, joins Sean Lee, also a co-founder and ex-Googler, to unveil their innovative AI-driven platform. They discuss how WebSim allows users to explore a unique parallel web, born from hackathon creativity. The duo highlights the importance of community in software development and the intriguing role of simulation in economics. They also touch on creative coding, gamification, and how the future of personal applications could reshape technology and education.