Practice Owner’s Manual Series, Part 4 - The 4 Bucket Marketing System With Adam Robin
Jul 16, 2024
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Join Marketing expert Adam Robin on a thrilling journey with Nathan Shields as they uncover the keys to successful marketing for private practice clinic owners. Explore the 4 Bucket Marketing System, cost-effective referral generation strategies, nurturing relationships with referring physicians, and connecting with the community through social media and events. Practical advice and real-life examples await in this engaging episode!
Establishing strong patient referral system is crucial for clinic growth.
Building relationships with physicians can lead to enhanced referral networks and practice growth.
Deep dives
Current Patient Lifecycle: Operationalizing Touch Points for Referrals
Creating a system to engage with current patients for referrals is highlighted. Emphasizing quality and consistency, staff involvement in patient outreach is key. By leveraging happy patients for referral opportunities, the practice can maintain steady growth through operationalized touch points and consistent efforts.
Utilizing Past Patients: Reactivation Strategies and Long-term Engagement
Reactivating past patients involves strategically reaching out to ensure long-term engagement. Establishing a supportive policy to collect patient information and follow-up consistently can lead to reactivations and referrals. By utilizing EMR data and consistent communication, the clinic can effectively engage and reactivate past patients.
Building Relationships with Physicians: Developing Partnerships and Nurturing Connections
Fostering relationships with physicians is crucial for practice growth and referrals. By actively engaging with physicians, showing support, and fostering partnerships, the clinic can enhance referral networks. Consistently reaching out, making personal connections, and recognizing top referrers can strengthen physician relationships.
Community Outreach Marketing: Establishing a Digital Presence and Networking Efforts
Engaging in community outreach involves digital marketing, networking, and brand building efforts. Establishing a digital footprint, engaging with influencers, and networking with community entities can enhance brand visibility. By creating a comprehensive marketing plan, including social media presence and community engagement, the practice can effectively reach potential patients and build a strong reputation.
In this episode of the Private Practice Owners Club Podcast, Nathan and Adam delve into the four essential marketing buckets crucial for every private practice clinic owner's success. Discover how to establish a strong marketing plan that can elevate your clinic from a standard practice to a flourishing business.
They discuss simple, cost-effective methods for generating referrals from your current patients, as well as strategies for reactivating former patients and maintaining their engagement. Learn how to cultivate and nurture strong relationships with referring physicians to ensure a consistent flow of referrals. Additionally, explore innovative ways to connect with your community through social media, events, and more.
Nathan and Adam offer practical advice and real-life examples, including a story about how a PTA converted patient referrals into a steady stream of new business.
Are you prepared to take your practice to the next level and uncover the keys to successful marketing? Don't miss this thrilling episode with Nathan Shields and Adam Robin as they explore the world of Marketing Systems.
Annual Strategic Planning will ensure that your next year keeps you focused on on-target to complete your growth and expansion goals. Go to ppoclub.com to talk with Adam about how we can help you.
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