Private Practice Owners Club

Practice Owner’s Manual Series, Part 4 - The 4 Bucket Marketing System With Adam Robin

Jul 16, 2024

Join Marketing expert Adam Robin on a thrilling journey with Nathan Shields as they uncover the keys to successful marketing for private practice clinic owners. Explore the 4 Bucket Marketing System, cost-effective referral generation strategies, nurturing relationships with referring physicians, and connecting with the community through social media and events. Practical advice and real-life examples await in this engaging episode!

39:40

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Episode guests

Adam Robin

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Episode notes

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Quick takeaways

Establishing strong patient referral system is crucial for clinic growth.

Building relationships with physicians can lead to enhanced referral networks and practice growth.

Deep dives

Current Patient Lifecycle: Operationalizing Touch Points for Referrals

Creating a system to engage with current patients for referrals is highlighted. Emphasizing quality and consistency, staff involvement in patient outreach is key. By leveraging happy patients for referral opportunities, the practice can maintain steady growth through operationalized touch points and consistent efforts.

Intro

3min

Embracing Sales and Promotion in Physical Therapy for Better Patient Care

2min

Target Audience Avatar and Four-Bucket Marketing Plan

12min

Strategies for Generating Referrals and Invitation to a Networking Event

3min

Maximizing Referrals and Patient Data in Healthcare Practice

7min

Maximizing Marketing Efforts for a Practice

14min

In this episode of the Private Practice Owners Club Podcast, Nathan and Adam delve into the four essential marketing buckets crucial for every private practice clinic owner's success. Discover how to establish a strong marketing plan that can elevate your clinic from a standard practice to a flourishing business.

They discuss simple, cost-effective methods for generating referrals from your current patients, as well as strategies for reactivating former patients and maintaining their engagement. Learn how to cultivate and nurture strong relationships with referring physicians to ensure a consistent flow of referrals. Additionally, explore innovative ways to connect with your community through social media, events, and more.

Nathan and Adam offer practical advice and real-life examples, including a story about how a PTA converted patient referrals into a steady stream of new business.

Are you prepared to take your practice to the next level and uncover the keys to successful marketing? Don't miss this thrilling episode with Nathan Shields and Adam Robin as they explore the world of Marketing Systems.

Want to talk about how we can help you with your Private Practice business, or have a question you want to ask? Book a call with Adam - https://calendly.com/adamrobin/dr-adam-s-30-minute-connection

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Private Practice Owners Club

Practice Owner’s Manual Series, Part 4 - The 4 Bucket Marketing System With Adam Robin

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

Deep dives

Current Patient Lifecycle: Operationalizing Touch Points for Referrals

Utilizing Past Patients: Reactivation Strategies and Long-term Engagement

Building Relationships with Physicians: Developing Partnerships and Nurturing Connections

Community Outreach Marketing: Establishing a Digital Presence and Networking Efforts

Remember Everything You Learn from Podcasts