2min chapter

Private Practice Owners Club cover image

Practice Owner’s Manual Series, Part 4 - The 4 Bucket Marketing System With Adam Robin

Private Practice Owners Club

CHAPTER

Embracing Sales and Promotion in Physical Therapy for Better Patient Care

The chapter emphasizes the significance of marketing in physical therapy, advocating for therapists to adopt sales and promotion techniques to showcase their value in healthcare. It explores the advantages of cultivating a culture where every team member acts as a promoter, showcasing that consistency in a handful of key strategies can be more effective than a complex marketing system.

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