Practice Owner’s Manual Series, Part 4 - The 4 Bucket Marketing System With Adam Robin
Private Practice Owners Club
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Target Audience Avatar and Four-Bucket Marketing Plan
The chapter emphasizes the significance of defining a target audience 'avatar' in marketing and introduces a four-bucket marketing plan system. It discusses the success story of a couple who targeted female CrossFit athletes in their thirties, resulting in increased revenues and client satisfaction. The importance of understanding emotional needs, pain points, and dreams of the target audience is highlighted, along with strategies like consistent engagement with existing patients for referrals.
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