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James Dole's Ambitious Start
- James Dole arrived in Hawaii in 1899 with little farming experience but great ambition to grow pineapples.
- Despite early failures, he innovated by canning pineapples to overcome their perishability and transport issues.
Marketing Creates Hawaiian Pineapple Myth
- Dole's success relied on aggressive marketing linking pineapples with tropical paradise imagery.
- This helped Hawaii become synonymous with pineapples and boosted both exports and tourism.
Automation Transforms Pineapple Processing
- Engineer Henry Gannaka invented a machine that automated peeling, coring, and slicing pineapples.
- Despite initial failures, this innovation tripled Dole’s production and improved worker safety significantly.