James Dole's Journey to Hawaii

In the early 1900s, an enterprising young American named James Dole introduced pineapples to a windy plateau in Central Oahu. He’d been warned that the crop was perishable and unprofitable and that his venture was sure to fail. But within a decade, his plantation – and the immigrant workers brought in to farm it – reshaped the landscape and economy of the Hawaiian Islands. Dole’s savvy marketing helped build the mystique that made Hawai’i a tourist destination. But his reign as Hawai’i’s “Pineapple King” would be cut short.

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