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Hawaiʻi's Journey to Statehood | The Pineapple King | 2
American History Tellers
The History of the Hawaiian Pineapple Company
Dole's Hawaiian pineapple company held more than 12,000 acres on a wahoo Maui and the big island of Hawaii. In 1922 he purchased the sparsely populated cactus covered island of Lanai for 1.1 million dollars in cash Rather than borrow money for the purchase Dole sold shares of his company to the Waialua agricultural company one of Hawaii's largest sugar firms. The steady rise in profits through the 1920s allowed Dole to pay shareholders regular dividends and to continue making improvements for his workers. He created employee pension and stock plans and paid annual bonuses And in 1927 Dole launched another new marketing campaign by embossing his name on every fruit can with a tagline
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