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The Rise and Fall of Jim Dole
Dole's pineapple empire helped to transform Hawaiian agriculture. His savvy marketing campaigns established Hawaii in the American imagination as an exotic island paradise. The Great Depression hit America and Dole's company began losing money. Travelers flock to Hawaii on luxury steamships lured by novelties like surfing hula dances and flowery shirts. Tourism transforms the islands but further marginalizes native wines and the US military expands its presence with deadly results. We create tensions with local Hawaiians leading to an explosive murder trial that threatened Hawaii's tourist friendly image.