Experiment Nation: The Podcast
S4E24 - Growth cannot be siloed featuring Tymur Donets
Aug 10, 2024
Tymur Donets, a seasoned Growth PM and experimentation consultant, emphasizes that growth requires a holistic approach. He discusses the importance of aligning product and marketing teams to enhance the customer journey. Tymur highlights the need for commercial awareness and empathy, stressing how CROs can support PMs. He advocates for transparency to foster collaboration and suggests that CROs consider specializing in Growth PM to expand their influence. Expect practical insights on driving growth through effective communication and strategic alignment.
35:11
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Quick takeaways
- Growth PMs play a holistic role that integrates marketing and product teams throughout the entire customer journey to drive alignment.
- Empathy and proactive support from CROs towards PMs are essential for fostering collaboration and reducing pressures faced in their roles.
Deep dives
Understanding Growth Product Management
Growth product management differs from traditional product management by focusing on maximizing the usage of existing features rather than developing new ones. A growth PM is concerned with how customers discover and interact with features already in place, aiming to improve commercial metrics like revenue and conversions. This role often overlaps with conversion rate optimization (CRO) and emphasizes rapid experimentation and user research to identify how customers engage with the product. The key distinction lies in the growth PM's focus on commercial metrics, whereas traditional PMs may prioritize other user engagement metrics.
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