Tymur Donets, a seasoned Growth PM and experimentation consultant, shared some powerful insights during his Experiment Nation talk. Here are five key takeaways:
Growth PMs are holistic: Don’t be siloed! Growth PMs work across the entire customer journey, ensuring marketing and product teams are aligned.
Commercial awareness is key: Both Growth PMs and CROs must understand the business impact of their work and how it contributes to the bottom line.
Empathy is vital: CROs need to understand the pressures their PM colleagues face and proactively offer support.
Leverage your expertise: If you’re a CRO, consider specializing in Growth PM to expand your impact and skillset.
Transparency is key: Clear communication between teams helps everyone understand their roles and collaborate effectively.
Find Tymur on LinkedIn: https://www.linkedin.com/in/tim-donets-2358364a
Chapters:
0:00 - Introduction and The Role of a Growth PM
0:58 - Growth PM vs. Product Manager
2:40 - Tymur’s Journey and How He Became a Growth PM
5:23 - Importance of Business Savvy and Data Literacy
8:30 - Bridging the Gap Between Marketing and Product Teams
12:42 - Experimenters as Facilitators
16:38 - The Complexity of a Product Manager’s Role
19:50 - CRO Responsibilities and Building Relationships with PMs
24:48 - Transitioning from CRO to PM
29:00 - Finding Growth PM Opportunities and Wrap-Up
#growthmarketing #experimentation #cro #productmanagement #collaboration
