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Bridging Silos for Growth
This chapter emphasizes the necessity of a holistic approach to conversion rate optimization, focusing on the integration of marketing and product teams to enhance user experience and achieve commercial goals. It explores the challenges of communication and collaboration between these teams, advocating for a unified strategy that leverages customer feedback and data-driven insights. Additionally, the discussion delves into the roles of CROs and PMs, highlighting their collaborative potential and the importance of understanding each other’s pressures for improved organizational performance.