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S4E24 - Growth cannot be siloed featuring Tymur Donets

Experiment Nation: The Podcast

CHAPTER

Early Experimentation and Unexpected Outcomes

This chapter explores early experiences with A/B testing, featuring a notable experiment that removed fields from a subscription funnel without improving conversion rates. Additionally, it discusses a surprising drop in performance from a search results page redesign, highlighting the importance of understanding user behavior in testing outcomes.

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