Make It Happen Mondays - B2B Sales Talk with John Barrows

Philip Squire: Design Thinking and Third Box Strategies in Modern Selling

Mar 18, 2024

Join Dr. Philip Squire, CEO of Consalia, as he discusses sales education, AI's role in sales, and adapting to the post-knowledge era. Learn about client-centric strategies, authenticity in sales, and the evolution of modern selling. Dive into innovative sales tactics, third box thinking, and the impact of AI on sales professionals. Gain valuable insights on boosting sales with customer-centric approaches and aligning personal values with work values for success in sales.

01:05:03

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Episode guests

Philip Squire

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Episode notes

Podcast summary created with Snipd AI

Quick takeaways

Being authentic in sales is crucial for building trust and deeper client connections based on core values.

Establishing solid foundational sales skills is vital amidst technological advancements and evolving market dynamics.

Adapting to new challenges in sales, such as information overload, requires a mindset shift towards agility, empathy, and collaboration.

Deep dives

Importance of Authenticity in Sales

Being authentic in sales is highlighted as a crucial aspect, emphasizing the significance of understanding and aligning with one's core values and beliefs. The podcast episode explores how authenticity builds trust and connects individuals with their clients on a deeper level. Through self-reflection and understanding one's operating system of values, sales professionals can enhance their approach and create meaningful interactions that resonate with clients.

Introduction

2min

A Journey from Banking to Founding an International Sales Training Company

4min

Exploring the Roots of Entrepreneurial Spirit

3min

Evolution of Sales: From Historical Context to Modern Challenges

32min

Boosting Sales with Customer-Centric Strategies

20min

Exploring Taylor Swift's Brand Authenticity and Influence

2min

Conclusion and Call to Action for Reflecting on Values and Leaving Reviews

2min

Dr. Philip Squire, CEO of Consalia and seasoned consultant to brands like Apple and SAP, shares his insights on the transformation of sales into a desirable profession. In this episode, John gets valuable insights from Phillip's expertise in sales education and the value of client-centric strategies. Some of the key takeaways include the importance of authenticity, the role of AI in sales, and adapting sales skills in a post-knowledge era.

Are you interested in leveling up your sales skills and staying relevant in today’s AI-driven landscape? Visit www.jbarrows.com and let’s Make It Happen together!

Connect with John on LinkedIn: https://www.linkedin.com/in/johnbarrows/

Connect with John on IG: https://www.instagram.com/johnmbarrows/

Check out John's Membership: https://go.jbarrows.com/pages/individual-membership?ref=3edab1

Connect with Philip on LinkedIn: https://www.linkedin.com/in/philipsquire/

Check out Philip's website: https://www.consalia.com/

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Make It Happen Mondays - B2B Sales Talk with John Barrows

Philip Squire: Design Thinking and Third Box Strategies in Modern Selling

Episode guests