Philip Squire: Design Thinking and Third Box Strategies in Modern Selling
Make It Happen Mondays - B2B Sales Talk with John Barrows
Evolution of Sales: From Historical Context to Modern Challenges
The chapter explores the journey of sales professionals, from historical origins to current challenges. It discusses the shift in power dynamics, impact of technology on buyer knowledge, and the need for collaborative selling approaches. Emphasizing the importance of fundamental sales skills, authenticity, and empathy in client interactions, it also touches on aligning personal values with work values for success in sales.
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