Philip Squire: Design Thinking and Third Box Strategies in Modern Selling
Make It Happen Mondays - B2B Sales Talk with John Barrows
Boosting Sales with Customer-Centric Strategies
Exploring innovative sales tactics, the chapter highlights the application of third box thinking in a strategic deal involving Starbucks and HP to enhance client value. Emphasizing client-centricity, maturity, and adaptability in sales, the conversation delves into the evolving landscape of modern selling, including the impact of AI on sales professionals.
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