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A Bit of Optimism
The Ultimate Infinite-Minded CEO with Trek Bicycle CEO John Burke
May 28, 2024
Trek Bikes CEO John Burke discusses transforming the company into a global powerhouse by focusing on creating value for others. They explore the concept of 'playing' over 'winning' in leadership, the principles of The Infinite Game, and the importance of creative leadership in government.
24:32
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Quick takeaways
- Focus on creating value for others to be rewarded, not just on winning.
- Trek Bikes' success highlights the importance of customer-centric leadership and strong partnerships with retailers.
Deep dives
Shift Focus from Results to Process
Instead of fixating solely on the end result of a goal, the podcast advocates shifting focus to the steps taken to achieve it. By concentrating on the process rather than fixating on the outcome, individuals can possibly enhance their chances of success.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode