John Burke

John Burke, CEO of Trek Bicycle Corporation, shares insights from his remarkable journey transforming Trek from a $250 million company to a $2 billion giant. He emphasizes a customer-centric leadership style and the principle of creating value first. Burke argues that focusing on 'play' rather than just 'winning' fosters a more innovative approach to leadership. He critiques the short-term mindset stifling creativity in both business and government, advocating for resilience and long-term vision to tackle societal challenges.