Customer-Centric Leadership in the Bicycle Industry

The jump from $250 million to $2 billion in revenue doesn't happen overnight. Over 25 years, John Burke transformed Trek Bikes into a global powerhouse — one mom-and-pop bike store at a time.

The key to John's success is simple but powerful. Create value for others first, and you too shall be rewarded. 

John and I discuss why the best way to win isn't to focus on "winning," but to focus on "play," and how the principles of The Infinite Game have guided his leadership. And he tells me why creative leadership is exactly what's missing in American government.

This...is A Bit of Optimism.

To learn more about John and his work, check out:

his book, A Bold Plan For America

TrekBikes.com