The Smart Marketer Podcast
Episode 213: What’s Working Now in Ecomm: Hook Strategy, AI Signals & Smarter Offer Design
Apr 2, 2025
Brett Curry, CEO of OMG, dives into the latest e-commerce marketing strategies. He discusses mastering creative hooks that resonate with audiences and why engagement trumps conversion in messaging tests. Curry highlights the shift towards AI in targeting and presents a system for mapping hooks and campaign goals. He also shares innovative methods for boosting average order value through smart upselling and case studies that demonstrate effective marketing methods. This insightful conversation is packed with actionable strategies for staying competitive.
46:08
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Quick takeaways
- Effective marketing hooks categorized by effectiveness can uncover market gaps and resonate with diverse customer segments for increased sales.
- Bundling products into comprehensive systems enhances average order value and customer satisfaction, thus fostering scalable business growth.
Deep dives
Effective Bundling Strategies
Businesses are increasingly finding success by offering products in bundles, which elevates the average order value significantly. A direct-to-consumer brand exemplified in the discussion sells fermented foods like pickles in bundles priced between $30 and $50, allowing them to create larger sales per transaction. This approach not only enhances profit margins but also increases customer retention when implemented through subscription models. This suggests that other businesses can apply similar bundling strategies to improve cross-selling opportunities and overall revenue.
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