Brett Curry

Brett Curry, CEO of OMG, dives into the latest e-commerce marketing strategies. He discusses mastering creative hooks that resonate with audiences and why engagement trumps conversion in messaging tests. Curry highlights the shift towards AI in targeting and presents a system for mapping hooks and campaign goals. He also shares innovative methods for boosting average order value through smart upselling and case studies that demonstrate effective marketing methods. This insightful conversation is packed with actionable strategies for staying competitive.

In this engaging discussion, Brett Curry, an expert in YouTube ads and e-commerce at OMG Commerce, shares insights on YouTube's bold move to compete with TikTok Shop. He explores new social selling options and the effectiveness of shoppable ads. Brett breaks down incremental return on advertising spend (iROAS) and its importance for brands. He also highlights strategies for leveraging YouTube for affiliate marketing and discusses the evolving landscape of video content consumption, emphasizing the shift towards platforms like YouTube and TikTok.

Brett Curry, CEO and co-founder of OMG Commerce, dives into the transformative power of YouTube advertising. He reveals insights from a groundbreaking analysis showing YouTube's capability to drive significant growth beyond traditional metrics. Brett shares compelling case studies, including a drastic drop in sales when ads were paused and notable increases in store sales with targeted campaigns. He discusses the importance of crafting engaging ads, mastering the critical first five seconds, and using effective demonstrations to capture viewer attention.