Brett Curry

Brett Curry, CEO of OMG, dives into the latest e-commerce marketing strategies. He discusses mastering creative hooks that resonate with audiences and why engagement trumps conversion in messaging tests. Curry highlights the shift towards AI in targeting and presents a system for mapping hooks and campaign goals. He also shares innovative methods for boosting average order value through smart upselling and case studies that demonstrate effective marketing methods. This insightful conversation is packed with actionable strategies for staying competitive.

Brett Curry, founder of OMG Commerce, dives deep into the world of YouTube advertising, revealing its untapped potential for e-commerce brands. He discusses the power of compelling hooks and the differences between polished and UGC ads. Measurement challenges like attribution and incrementality are tackled, alongside strategies for optimizing conversion events. Brett also shares insights on testing creatives and the metrics that truly matter. Learn how to harness YouTube to boost overall media performance and drive measurable results in your campaigns.

In this engaging discussion, Brett Curry, an expert in YouTube ads and e-commerce at OMG Commerce, shares insights on YouTube's bold move to compete with TikTok Shop. He explores new social selling options and the effectiveness of shoppable ads. Brett breaks down incremental return on advertising spend (iROAS) and its importance for brands. He also highlights strategies for leveraging YouTube for affiliate marketing and discusses the evolving landscape of video content consumption, emphasizing the shift towards platforms like YouTube and TikTok.