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Episode 213: What’s Working Now in Ecomm: Hook Strategy, AI Signals & Smarter Offer Design

The Smart Marketer Podcast

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Navigating Ad Attribution Challenges in E-commerce

This chapter showcases a friendly conversation about a return to Denver, seamlessly blending storytelling with a discussion on the complexities of tracking paid ad performance post-privacy updates. It introduces Hyros, a third-party attribution tool designed to improve sales tracking accuracy and enhance advertising effectiveness.

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