The Foundr Podcast with Nathan Chan 539: How to Build a Million Dollar Beauty Brand | Alicia Scott [VIDEO]
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Nov 22, 2024 Alicia Scott, founder of Range Beauty, transformed her own skin struggles into a thriving multi-million dollar brand focused on inclusivity and clean beauty. She shares how she launched with just $150, faced a cease-and-desist, and triumphed on Shark Tank as the first Black woman-owned makeup brand to clinch a deal. Alicia emphasizes the power of social media, strategic retail partnerships, and the critical balance of personal well-being. Her journey inspires aspiring entrepreneurs to embrace resourcefulness and self-compassion.
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Range Beauty Origin
- Alicia Scott's background is in fashion, not beauty.
- Her own skin issues and witnessing shade limitations in the fashion industry inspired Range Beauty.
Finding a Manufacturer
- Use online directories like cosmeticindex.com to find manufacturers.
- Prioritize manufacturers who understand clean beauty, diverse shades, and small MOQs.
Refining Brand Messaging
- Alicia's initial brand messaging wasn't successful.
- After feedback and a cease-and-desist letter, she refined her brand to focus on makeup for problem skin.