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The Foundr Podcast with Nathan Chan
539: How to Build a Million Dollar Beauty Brand | Alicia Scott [VIDEO]
Nov 22, 2024
Alicia Scott, founder of Range Beauty, transformed her own skin struggles into a thriving multi-million dollar brand focused on inclusivity and clean beauty. She shares how she launched with just $150, faced a cease-and-desist, and triumphed on Shark Tank as the first Black woman-owned makeup brand to clinch a deal. Alicia emphasizes the power of social media, strategic retail partnerships, and the critical balance of personal well-being. Her journey inspires aspiring entrepreneurs to embrace resourcefulness and self-compassion.
52:10
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Quick takeaways
- Alicia Scott highlights that starting a beauty brand with limited funds is possible by taking immediate action and learning through experience.
- The importance of social media and influencer marketing is emphasized as crucial for driving initial sales and building customer engagement before launch.
Deep dives
Starting Small with Limited Resources
Alicia launched her makeup brand, Range Beauty, with an initial budget of just $150, proving that substantial investment isn't a prerequisite for starting a business. She focused on creating solutions for her own skin challenges, specifically targeting issues like eczema and acne. By utilizing cost-effective resources, such as beakers and test tubes, Alicia began mixing her own products at home, validating the idea that entrepreneurship can start from humble beginnings. She highlights the importance of taking action immediately and learning through experience, rather than waiting for the perfect conditions to arise.
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