In this episode, Alicia Scott, founder of Range Beauty, shares her journey from fashion professional to beauty entrepreneur. Alicia reveals how her own skin struggles led to the creation of a brand focused on inclusivity and clean beauty. Discover how Alicia bootstrapped her business with just $150, overcame challenges like a cease-and-desist, and navigated pivotal moments such as appearing on Shark Tank and landing a deal with Emma Grede.
Listen to Nathan and Alicia discuss:
- Starting Range Beauty with minimal capital and scaling to a multi million-dollar brand
- Alicia’s strategy for developing inclusive and clean beauty products
- Navigating setbacks like trademark issues and rebranding
- The impact of social media and influencer marketing in driving early sales
- Insights into retail partnerships with Target and Sephora and the importance of accelerators
And much more beauty brand advice…
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