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Alicia Scott
Founder of Range Beauty, a multi-million dollar beauty brand focused on inclusivity and clean beauty. She overcame challenges such as a cease-and-desist letter and appeared on Shark Tank.
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21 snips
Nov 22, 2024
• 54min
539: How to Build a Million Dollar Beauty Brand | Alicia Scott [VIDEO]
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Alicia Scott, founder of Range Beauty, transformed her own skin struggles into a thriving multi-million dollar brand focused on inclusivity and clean beauty. She shares how she launched with just $150, faced a cease-and-desist, and triumphed on Shark Tank as the first Black woman-owned makeup brand to clinch a deal. Alicia emphasizes the power of social media, strategic retail partnerships, and the critical balance of personal well-being. Her journey inspires aspiring entrepreneurs to embrace resourcefulness and self-compassion.
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