Navigating the Beauty Brand Journey

In this episode, Alicia Scott, founder of Range Beauty, shares her journey from fashion professional to beauty entrepreneur. Alicia reveals how her own skin struggles led to the creation of a brand focused on inclusivity and clean beauty. Discover how Alicia bootstrapped her business with just $150, overcame challenges like a cease-and-desist, and navigated pivotal moments such as appearing on Shark Tank and landing a deal with Emma Grede.

Listen to Nathan and Alicia discuss:

- Starting Range Beauty with minimal capital and scaling to a multi million-dollar brand

- Alicia’s strategy for developing inclusive and clean beauty products

- Navigating setbacks like trademark issues and rebranding

- The impact of social media and influencer marketing in driving early sales

- Insights into retail partnerships with Target and Sephora and the importance of accelerators

And much more beauty brand advice…

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