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Episode 2: Offline meets online

Jul 12, 2011
00:00
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1
Introduction
00:00 • 2min
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2
QR Codes and the Importance of Conversion
02:15 • 3min
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3
The Importance of Fake Advertising
04:56 • 4min
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4
How to Meet the Customer in an Offline Meets Online Environment
08:52 • 3min
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5
The Importance of Execution in a Campaign
11:24 • 3min
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6
The Importance of Caring for Your Customers
14:08 • 2min
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7
How to Optimize Your Facebook Page for More Likes and Comments
16:20 • 2min
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8
How to Build Better Offline Meets Online Experiences
18:45 • 2min
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9
The Importance of Integrating Mobile Sites
21:08 • 2min
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10
The Importance of Relationships in Digital Marketing
23:23 • 3min
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11
The Importance of Testing
25:54 • 2min
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This month’s episode of UXPodcast with James Royal-Lawson and Per Axbom talks about when offline meets online – stories and examples highlighting how attempts at connecting the two often fail as well as suggestions as to how to improve your chances of succeeding.
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