The Importance of Execution in a Campaign

The execution is incredibly important. All these putting, you've got to put yourself in the place of the person and include that in your campaign. The whole page in the end, they're going to be starting reading a paper, a newspaper. Exactly. How is that person going to naturally go from printing paper to your digital goal? They're not thinking about it. So just putting these types of solutions in front of people would give a lot of answers and avoid all these problems. But even then, there was another example I had of which I didn't talk about with Matilia here in Stockholm that they were a campaign now for the apps for robots. Even though there's no mobile version