The Importance of Relationships in Digital Marketing

I'm taking the metaphor of relationships one step further. It's really about, okay, so how can we make people's lives better? And that's what I mean with digital approach. You can't think about online as a separate experience from the real world. We're thinking about online as something that enables me to live in the real world in a better way. The problem is it takes time to build relationships. Being a fan on Facebook is about creating a relationship with a brand or with a company. So you need to be patient and you need to really integrate what you're doing online with what you're saying offline all the time.You've got to do good product, good stuff