The Importance of Integrating Mobile Sites

2011 is a lot about the year of the apps for companies. People are saying download our app and they're not saying what's in it for me. Downloading the app or adding another hook to jump through is just going to worsen the experience. It needs to be integrated. You see it and relevant to their lives. This is the next challenge of getting, not only getting execution right, but remembering that it's not about you, it's about them.