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Episode 2: Offline meets online

UX Podcast

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The Importance of Fake Advertising

Companies are failing at accomplishing something really basic, which is tying not with their customers and creating a relationship with them. People don't like being told what to do because that's not a good incentive to actually like a product or service or brand. What you really want to do is get their aspects and get them to like you for who you are. The problem with a lot of these examples that we've given is, well, first of all, poor execution. And the other aspect is they're selfish. It's all about the brand themselves becoming themselves. That isn't really. any more? Any more? Whatever.

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