The Futur with Chris Do

161 - What is Primal Branding? — with Patrick Hanlon

Nov 3, 2021

Patrick Hanlon, the founder and CEO of PrimalBranding.co, is a pioneer in branding, recognized for working with Fortune 100 companies and authoring the influential book 'Primal Branding.' In this conversation, he unveils branding as a human instinct rooted in our primal code. They explore the evolution of branding in the digital age, emphasizing authenticity and the importance of connecting with target audiences. Hanlon shares insights on building brand loyalty through community and the critical narrative elements that resonate deeply with consumers.

01:11:11

Creator website

Episode guests

Patrick Hanlon

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Episode notes

Intro

2min

From Struggle to Brand Success

21min

Evolving Branding in a Digital Era

9min

Sponsored Insights on Modern Work and Betting

2min

Understanding Target Audiences for Small Businesses

2min

Brand Loyalty and Community Connection

14min

Unveiling Primal Branding for Creators

18min

Connecting with Primal Branding

2min

The concept of branding has been around since the dawn of human existence. It is hard-wired into us. Or as Patrick Hanlon refers to it: it’s our primal code.

Patrick Hanlon is what many in the creative advertising world call the OG of branding. He is the founder and CEO of primalbranding.co, an acclaimed branding group with an impressive roster of Fortune 100 companies.

Patrick also authored a book of the same name (Primal Branding) that has become required reading for the marketing departments of hugely successful companies like Google.

In this episode, Patrick and Chris discuss this fascinating perspective of branding as an innate, definitive, and predictive concept. One that connects directly to what it means to be human.

If you are a student of branding, then study this conversation. Patrick shares his branding insights and provides excellent examples along the way.

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