The Futur with Chris Do 161 - What is Primal Branding? — with Patrick Hanlon
Nov 3, 2021
Patrick Hanlon, the founder and CEO of PrimalBranding.co, is a pioneer in branding, recognized for working with Fortune 100 companies and authoring the influential book 'Primal Branding.' In this conversation, he unveils branding as a human instinct rooted in our primal code. They explore the evolution of branding in the digital age, emphasizing authenticity and the importance of connecting with target audiences. Hanlon shares insights on building brand loyalty through community and the critical narrative elements that resonate deeply with consumers.
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Primal Branding Code
- Powerful brands share common elements: a creation story, creed, icons, rituals, lexicon, non-believers, and a leader.
- These elements form a primal code, a strategic narrative connecting with the human psyche.
Self-Funding Challenges
- Patrick Hanlon's company, PrimalBranding.co, is self-funded.
- They prioritize client work, which can make self-promotion challenging.
Guerilla Branding
- Primal Code can be a guerilla tactic, requiring minimal funds.
- Define your backstory, creed, differentiators, and non-believers through daily conversations.
