#12303
Mentioned in 4 episodes
Primal Branding
Create Zealots for Your Brand, Your Company, and Your Future
Book • 2006
In 'Primal Branding,' Patrick Hanlon explores the concept of branding as an innate and predictive part of human nature.
He introduces the 'primal code,' a set of seven components (creation story, creed, icons, rituals, pagans/nonbelievers, sacred words, and leader) that work together to create a sustainable belief system.
This system helps brands attract and retain loyal customers by fostering a sense of belonging and emotional attachment.
The book provides robust examples of successful brands and offers practical advice for marketers, business leaders, and anyone involved in creating and selling an image or product.
He introduces the 'primal code,' a set of seven components (creation story, creed, icons, rituals, pagans/nonbelievers, sacred words, and leader) that work together to create a sustainable belief system.
This system helps brands attract and retain loyal customers by fostering a sense of belonging and emotional attachment.
The book provides robust examples of successful brands and offers practical advice for marketers, business leaders, and anyone involved in creating and selling an image or product.
Mentioned by
Mentioned in 4 episodes
Mentioned by 
Sean Cannell as a helpful resource for content creators, focusing on storytelling and brand building.
Sean Cannell as a helpful resource for content creators, focusing on storytelling and brand building.
37 snips
379: How ANY Business Can Blow Up On YouTube in 2025 (5-Step System)
Mentioned by 
Chris Do as required reading at YouTube and featured in another book called YouTube Formula.
Chris Do as required reading at YouTube and featured in another book called YouTube Formula.
161 - What is Primal Branding? — with Patrick Hanlon
