Patrick Hanlon

Patrick Hanlon, the founder and CEO of PrimalBranding.co, is a pioneer in branding, recognized for working with Fortune 100 companies and authoring the influential book 'Primal Branding.' In this conversation, he unveils branding as a human instinct rooted in our primal code. They explore the evolution of branding in the digital age, emphasizing authenticity and the importance of connecting with target audiences. Hanlon shares insights on building brand loyalty through community and the critical narrative elements that resonate deeply with consumers.