
161 - What is Primal Branding? — with Patrick Hanlon
The Futur with Chris Do
Evolving Branding in a Digital Era
This chapter discusses the ongoing relevance of primal branding concepts in today's digital landscape, citing historical examples like Apple and TED Talks. It highlights the shift from traditional marketing to a consumer-driven model, emphasizing the critical role of authenticity, transparency, and clear brand narratives in fostering brand advocacy and development.
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