Reviving the ESPIRIT Brand with Ana Andjelic

Ana Andjelic is Chief Brand Officer of ESPIRIT Holdings Limited and the author of the book The Business of Aspiration. Specializing in building brand-driven modern businesses, Ana is one of Forbes’s The World’s Most Influential CMOs. We discussed all of this and more this week on the On Brand podcast.

About Ana Andjelic

Ana Andjelic is a brand executive, author of “The Business of Aspiration” and one of Forbes’s The World’s Most Influential CMOs. Ana specializes in building brand-driven modern businesses. Most recently, she led the rebrand of Banana Republic and is now the Chief Brand Officer at ESPRIT. Ana earned her doctorate in sociology and is a widely read columnist, speaker, and advisor.

Links from the Show

• ESPIRIT's new line targeted at Gen X and Gen Z (what Ana called “two for one”).
• Here's a collection of classic ESPIRIT ads from the '80s like Ana and I were discussing during the show.
• Check out Ana's book The Business of Aspiration.

What brand has made Ana smile recently? Art collective MSCHF, specifically their recent colab with Victoria Beckham.

Connect with Ana on X, Instagram, and LinkedIn. You can also sign up for her Substack.

As We Wrap …

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• On Brand is a part of the Marketing Podcast Network.

Until next week, I’ll see you on the Internet!

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