On Brand with Nick Westergaard cover image

Reviving the ESPIRIT Brand with Ana Andjelic

On Brand with Nick Westergaard

CHAPTER

Reviving a Neglected European Brand in North America

This chapter explores the challenges and process of restarting a neglected European brand in the North American market. It discusses the importance of brand recognition, rekindling brand love, and setting up the organization to support the new brand positioning.

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