On Brand with Nick Westergaard cover image

Reviving the ESPIRIT Brand with Ana Andjelic

On Brand with Nick Westergaard

CHAPTER

Introduction

Nick Westergaard and Anna Andjelic discuss the process of brand revival and the importance of setting up the organization to support the new way of operating, with mentions of Anna's experience in leading the rebrand of Banana Republic and her current role as Chief Brand Officer at Esprit.

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