On Brand with Nick Westergaard cover image

Reviving the ESPIRIT Brand with Ana Andjelic

On Brand with Nick Westergaard

CHAPTER

The Connection Between Sociology and Brand Building

The speakers discuss the relationship between sociology and brand building, and how sociology informs their approach to building brands. They explore the influence of social, cultural, and environmental capital on brands, as well as the non-neutrality of technology. The chapter also delves into the significance of aspiration in brand building and the connection between clothing brands and status.

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