On Brand with Nick Westergaard cover image

Reviving the ESPIRIT Brand with Ana Andjelic

On Brand with Nick Westergaard

CHAPTER

Reviving ESPIRIT: A Nostalgic Strategy

A discussion on how a pop-up shop on Prince Street helped revive the ESPIRIT brand by bringing vintage items back into their stores, attracting both Gen X and Gen Z audiences and utilizing the 'two for one' customer strategy.

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