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Sweat Equity by Marketing Examined
017 - Stop trying to go VIRAL. How to Build a TRUE fanbase with Kane Kallaway.
Feb 27, 2024
Discover the secrets to building a true fanbase with Kane Kallaway. Explore the value of an engaged audience, the importance of 'content minutes', and the pros and cons of sharing your secret sauce. Learn why high production quality may not be as crucial as you think in content creation.
59:09
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Quick takeaways
- Engaged audience is crucial for entrepreneurs.
- Continuous improvement is key in content creation.
Deep dives
Transition from Deloitte to Full-Time Creator
Kane Stutter shares his journey from working at Deloitte to becoming a full-time creator. Despite starting a failed company in college, his entrepreneurial spirit persisted. Their app, Talio, aimed to provide crowdsourced recommendations, offering valuable decision-making data to brands. This experience ignited his startup bug and highlighted the importance of audience and distribution.
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Discover
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Listen to the best highlights from the podcasts you love and dive into the full episode